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Product/Lifestyle/2/8/2026
I Can Never Go Back to Plastic Containers. Noda Horo Is the Magic Box That Makes Your Kitchen White and Beautiful.
You've stored a batch of curry or meat sauce in a plastic container, and a few days later you go to wash it. No matter how many times you scrub it with...
Product/Lifestyle/2/8/2026
Throw Away Your Soft Insoles. "Superfeet" Is Gear That Corrects Your Foot's Skeleton.
When you buy shoes—or pick out an insole—do you tend to choose the one that feels "soft and pleasant" the moment you touch it?
Product/Stationery/2/8/2026
Your Fingers Move on Their Own. "Jetstream" Is the Only Pen That Can Keep Up With the Speed of Thought.
That ballpoint pen of unknown make sitting in your office supply cabinet. Or that plastic pen you got as a freebie.
Product/Stationery/2/8/2026
No More Buying Staples. How "Harinacs" Is Revolutionizing Paperwork and Trash Disposal.
You're in the middle of preparing materials for a meeting when you hear that hollow "click" of an empty stapler. You're out of staples.
Product/Food/2/8/2026
Restaurant-Quality Pasta at Home. "RUMMO" Is the Magic Noodle That Grips Sauce and Won't Let Go.
Even when you use a store-bought pasta sauce, or make a tomato sauce exactly to recipe, something feels off. The noodles slip around without clinging to...
Product/Lifestyle/2/8/2026
Rubbing Yourself Dry Is Violence Against Your Skin. The "1-Second Towel" Is a Magic Cloth That Makes Water Vanish on Contact.
Written by Jin Fujisaki / After a refreshing shower, do you find yourself vigorously rubbing your wet body with a bath towel?
Product/Lifestyle/2/8/2026
Stop Putting Your Bag on the Floor. "Clipa" Is the Ultimate Bag Hanger with a 15kg Load Capacity.
You walk into a stylish café, but there's no basket for your belongings. At the cramped counter of an izakaya, your bag keeps bumping into the chair next...
Product/Lifestyle/2/8/2026
Say Goodbye to Plastic Umbrellas. "Knirps" Is the German Masterpiece That Won't Break in a Storm
It was sunny in the morning, but a sudden downpour hits in the evening. Reluctantly, you dash into a convenience store and buy a plastic umbrella for 600 yen.
Product/Food/2/6/2026
Your Idea of Ponzu Will Shatter. "Asahi Ponzu" Isn't a Tangy Condiment—It's a Beverage.
Look at all those ponzu bottles lining the supermarket shelves. "They're all just sour soy sauce anyway, right?" If that's what you're thinking as you toss...
Product/Lifestyle/2/6/2026
Tangled hair, undone in an instant. The "Tangle Teezer" is a beauty device for your hair.
You wake up in the morning to find your hair tangled like a bird's nest from rubbing against the pillow. You force a comb through it...
Product/Lifestyle/2/6/2026
Cut Your Laundry in Half. "Air Kaoru" Is a Towel That Doesn't Just Absorb Water — It Drinks It.
After a bath every day. You use a big bath towel to dry off, it takes over the laundry basket, and then it hogs space on the drying rack.
Product/Lifestyle/2/6/2026
There's No Going Back to the 100-Yen Shop. The "Kai T-Type Peeler" Is a Magic Blade That Strips Vegetable Skins All By Itself.
Carrots, daikon radish, potatoes. "Peeling" is an unavoidable task when cooking. If you've been gripping your peeler hard and pulling with all your might...