A night at home after a long day of work. You end the day watching YouTube on your tiny smartphone screen, or a movie on your tablet.

You'll happily drop 200,000 or 300,000 yen on a PC, yet somehow settle for whatever mouse came in the box, or grab the cheapest one off the bargain bin.

That 150-yen coffee you grab at the convenience store every morning before work. Or that 500-yen latte you order at a café after lunch.

That video you shot while walking around on your trip. When you watch it back later, the screen is shaking so badly it almost makes you motion sick...

A rainy night, standing in front of your door with shopping bags in both hands. You fumble through your bag, find the cold key, slide it into the lock...

"Your iCloud storage is full. Backup cannot be completed." Every time you see this notification, do you reluctantly delete old videos...

The rumble of the subway, chatter in cafés, the hum of office air conditioning and the clatter of keyboards. Without realizing it...

You plug a cable into your phone and the lightning bolt icon appears. "Good, it's charging." Until now, that was enough.

Every morning during your routine, there it is in your line of sight: the bulky, rugged electric shaver. The dedicated charging stand hogs counter space...
It's been several years since remote work became widespread, and the time we spend sitting has increased dramatically. From 9 a.m.

On the weekend, you buy a heavy case of sparkling water at the supermarket and lug it home until your arms feel like they're about to fall off.

A single slice of toast eaten while rubbing sleepy eyes in the morning. Has it become dry, or unevenly browned, leaving you to just wash it down thinking...