Product/Lifestyle/2/11/2026
The Final Destination in Denim: Levi's 501, the "King of Clothing" Unchanged for 150 Years
There are countless denim brands in the world. But did you know that all of them are imitating a single "origin"?
Product/Lifestyle/2/11/2026
A Backpack Isn't Something You Carry. The "DAYPACK" Is a Backpack You "Wear" Like Shoes.
When you walk with a heavy load on your back, the straps dig into your shoulders and ache. A gap forms between your back and the bag...
Product/Lifestyle/2/11/2026
Sneakers Are Disposable. This Is an Asset. The Red Wing 875 Is a Lifelong Companion.
What do you do when the soles of your favorite sneakers wear out? In most cases, the only option is to throw them away.
Product/Lifestyle/2/11/2026
A Lighter That's Not Disposable. The "Zippo" Is a Flame That's Repaired Free, Forever.
A 100-yen lighter from the convenience store. When the gas runs out, you toss it. When the wind blows, the flame dies.
Product/Lifestyle/2/11/2026
Sweatshirts shrink because they're poorly made. A "Reverse Weave" holds its shape even after 10 years.
Have you ever washed a brand-new sweatshirt only to find that the body has shrunk so much that your stomach shows when you raise your arms?
Product/Lifestyle/2/11/2026
The Jacket You Must Never Wash. The "Barbour Bedale" Is a Lifelong Companion You Raise with Oil.
What kind of outerwear do you reach for on a rainy day? Choosing lightweight, convenient nylon or high-performance Gore-Tex is the modern norm.
Product/Gadget/2/10/2026
A Charger Is a Tool for Buying "Time." The Golf-Ball-Sized "Anker Nano II" Powers Your Laptop.
Written by Jin Fujisaki / Is that "small white sugar-cube" charger that came with your old iPhone still plugged into an outlet at home?
Product/Lifestyle/2/10/2026
Throw Away Your Coasters. Bodum's Glasses Are Magical Vessels That Never Sweat.
When you're sipping an iced coffee packed with ice cubes or a cold beer, the surface of the glass becomes covered with droplets of condensation.
Product/Lifestyle/2/10/2026
No gasket, yet leak-proof. The "Nalgene Bottle" eliminates every water bottle frustration.
Written by Jin Fujisaki / The water bottle (my bottle) you use every day. It's eco-friendly and saves money, but it has one fatal flaw.
Product/Lifestyle/2/10/2026
A Bag Built to Carry Ice. The L.L.Bean Tote Stands on Its Own — A Lifetime Companion.
Grocery shopping, weekend camping trips, or a run to the laundromat. Are you still using a flimsy nylon eco-bag or a cheap cloth tote?
Product/Lifestyle/2/10/2026
A Flashlight the Size of a Magic Marker. How "Goal Zero" Is Rewriting the Rules of Disaster Prep and Camping.
Written by Jin Fujisaki / That huge D-cell flashlight you bought "just in case." When the power actually goes out, can you remember where it is right away?
Product/Lifestyle/2/10/2026
Just Socks? Think Again — Germany's "FALKE" Reinvents How You Walk With Asymmetric Design.
What kind of socks are you wearing today? Probably some unremarkable cotton tubes from a "3 pairs for 1,000 yen" pack at a discount store.