
With every step, a metallic "clink, clink" rings out from your bag or pocket. When you come home late at night and pull out your keys...

When you visit the toothbrush aisle at a drugstore, you'll see "Hard," "Medium," and "Soft" lined up side by side.

When you're studying or working at a café, do the conversations from the next table bother you? At night, do your family's snoring or the sound of cars...

When you're standing in front of the mirror, trying to tidy up your eyebrows or stray hairs. Have you ever had the experience of thinking you'd grabbed a...

When you open a cardboard box delivered from an online store. When you cut open an empty milk carton to put it out for recycling.

You head to the home center to buy a translucent plastic case to tidy up your room. But once you actually place it in your room...

The gaps in your bookshelf, behind the TV, intricately shaped figurines, and the leaves of your houseplants. How do you deal with the "fine layer of dust"...

You've stored a batch of curry or meat sauce in a plastic container, and a few days later you go to wash it. No matter how many times you scrub it with...

When you buy shoes—or pick out an insole—do you tend to choose the one that feels "soft and pleasant" the moment you touch it?

Written by Jin Fujisaki / After a refreshing shower, do you find yourself vigorously rubbing your wet body with a bath towel?

You walk into a stylish café, but there's no basket for your belongings. At the cramped counter of an izakaya, your bag keeps bumping into the chair next...

It was sunny in the morning, but a sudden downpour hits in the evening. Reluctantly, you dash into a convenience store and buy a plastic umbrella for 600 yen.